This Week’s Most Tweeted Brand: Justin Bieber

Advertising Age teamed up with social-media trend-analytics service What the Trend to create the weekly Top 10 Most Tweeted Brands list.

How does it work? From the Notes section at the bottom of the post:

We broadly define “brands” to include major marketers (e.g., Apple) and branded products (e.g., iPad), as well as celebrity and entertainment brands (e.g., Lady Gaga, American Idol). Ad Age works with WTT to consolidate multiple threads of brand chatter (e.g., Apple, iPad, iTampon, Apple Tablet) into one position on the chart when it’s clear that related Twitter conversations are basically all about the same topic, even if they use different keywords.

This week’s top 10:

1: Justin Bieber (including #HappyBirthdayJustin, Eenie Meenie, Never Let You Go, #KingstonFollows, #RIPJustinBieber, Cody, #JonasBieberpeace, My World 2, #justinweloveyou, #CodyIsAScam, Justin’s, #nedabieber, #bieberblastbaby, #SeanKingston)

2: Olympics (including #van2010, Canada, Go Canada Go, USA, Sidney Crosby, Finland, Team USA, Gold, Apolo Ohno, Ryan Miller, Neil Young, Overtime, U-S-A, Canadians, Slovakia, Nickelback, Vancouver, Team Canada, Catherine O’Hara, Cheryl Bernard, #TeamUSA, Canadian, Finland 6-1, Shaun White, Finnish, Katherine Reutter, Hockey, K-Os, Dear Goalpost, Luongo, Tim Thomas, Zach Parise, Russian, Michael J. Fox, Simple Plan)

3: Jonas Brothers (including #JonasBrothersAre, #RIPalejandrajonas, #stay, #SoProudOfYouNickJ, Jonas, Make A Wave, JBSouthAmericaTour, #makeawave, #EuropeWantsJonas, Stay, RSCEwl9qQzo)

4: BBC (including #SaveBBC6Music, BBC, Asian Network, #bbcqt, BBC Trust, Mark Thompson, BBC 6M)

5: Twitter (including #twitterislike, Twitter Speeding, William Shatner, Twitter Timelines, Twitter Helps Find, Windows, Support Places, Boosting Student, How Much Are, Phishing Returns, Successful Twitter, Twitter Location API)

6: Alice in Wonderland (including Alice, Johnny Depp, Wonderland)

7: Galpao 29

8: #BETmessedUpWhen

9: #MeWithoutYouIsLike

10: Bad Girls Club (including #badgirlsclub, BGC, Kate, Bad Girls Club, England, Vidic, Annie, Kendra, Amber, Natalie)