This Week in Zynga Headlines

It’s been a busy week for Zynga between courting investors ahead of its forthcoming IPO and rolling out new content and platforms for its existing games.

Zynga Wants to Double its Paid Users – Zynga’s CEO Mark Pincus has revealed at an investors luncheon that 7.7 million of its monthly active users are paying players, which is only 3% of its total player audience. Pincus indicated the company is aiming to double that figure. Zynga currently has 220 MAU according to our AppData traffic tracking service.

Zynga Nets Enough Offers to Cover Shares – Bloomberg is reporting that Zynga has received enough orders to cover all the shares being offered in its IPO, according to two  sources who preferred to remain anonymous. Last week Zynga boosted the amount it might raise in its IPO to $1.15 billion, which would give it a $7 billion market valuation. Regulatory filings indicate Zynga is looking to sell 100 million shares at a rate of $8.50 to $10 each.

Will Zynga’s Next Game Be ForestVille? – Fusible has discovered that Zynga’s next game may be called ForestVille. The company has registered several domains for the as-yet-unannounced game and for a brief time there was a Facebook page for the game that described its premise, but it has since been taken down. Fusible follows up that Zynga has filed a trademark application for the name with the United States Patent and Trademark Office.

Zynga Embraces the Holidays – Zynga is celebrating the holidays in a big way this year, adding Christmas themed content to CityVille, FarmVille, Pioneer Trail, Words With Friends, Zynga Poker and Adventure World. Zynga has also released a holiday themed CityVille spin-off iOS app called CityVille Holiday Town.

A Very FarmVille Christmas for Save the Children – Zynga has created an animated short to promote Farmville’s holiday themed Winter Wonderland content. A Very FarmVille Christmas includes information on how players can donate to Save the Children while playing FarmVille. The video is on Zynga’s YouTube channel.

Texas HoldEm Poker Arrives on Google TV – Finally, Zynga’s TexasHoldEm poker game is now available as an app on Google’s video streaming set-top box platform Google TV, according to GamesBeat.