This Week in Zynga Headlines
It’s been a busy week for Zynga between courting investors ahead of its forthcoming IPO and rolling out new content and platforms for its existing games.
Zynga Wants to Double its Paid Users – Zynga’s CEO Mark Pincus has revealed at an investors luncheon that 7.7 million of its monthly active users are paying players, which is only 3% of its total player audience. Pincus indicated the company is aiming to double that figure. Zynga currently has 220 MAU according to our AppData
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