This Week in Consumer Web –The Hungry Consumer

One in four Americans will get food poisoning each year and despite any recession people still need to eat, and taking photos of delicious meals is all the rage so I would argue that yes, consumers are hungry, but not for food. Consumers are hungrier more than ever for faith.

Today is National Believe Day and Macy’s has a place for people to write down their dreams and hopes and keep beliefs alive. Using the BELIEVE website, users can create unique letters and for each printed one mailed at a store, Macy’s will donate $1 to the Make-A-Wish Foundation with the aim of raising a million dollars. Sharing your holiday thoughts has never been easier and for a good cause and other companies like FoodSpotting are having its Holiday Spotathon where for each guide or item discovered or “spotted” by followers (i.e: using the mobile app to take photos of food items) donations of related food will be sent through Heifer International, and in some cases even a cow or pig might be donated to a community. This week my start-up held a Food Undressed campaign to raise awareness of food products and safety for the holidays. So food must be really hot now, consumers are all about food right?

One in four Americans will get food poisoning each year and despite any recession people still need to eat, and taking photos of delicious meals is all the rage so I would argue that yes, consumers are hungry, but not for food. Consumers are hungrier more than ever for faith. It has been a long year filled with increasing unemployment, a crumbling mortgage industry, political uncertainty and random areas of social gaming exploding. With all the shifts and changes that have happened in 2010 one could argue that as we approach this holiday season and cap off the year the main thing on everyone’s mind is faith and we are hungry to have more of it.

Macy’s National Believe Day

The holidays are a hectic time where people increase their travel distances and stretch their tummies. Some estimates project the average American will gain close to 10lbs over the holidays and some “traditional” meals can be composed of up to 3,000 calories each sitting which is more than most people’s daily amount needed.

Earlier this week Facebook founders signed The Giving Pledge which is a promise started by pioneers Bill Gates and Warren Buffet to give away most of their personal wealths over the course of a lifetime. And despite controversy over new TSA procedures, holiday travel is expected to rise 3.1% this year and just to lighten the issue several Anti-TSA spoof videos quickly surfaced this week.

Consumer confidence recently hit a six-month high and consumer sentiment rose several points at the end of November. Some researchers have accredited this to deficits and stock-related changes but I believe consumer sentiment is rising because we want it to rise. After a long year filled with ups and mostly downs, consumers want to be wanted and most importantly we are hungry for more. Reports can indicate the grave situation of the economy and country’s health but this hungry, get-stuff-done mentality is a pillar of American belief and will soon be taking over social and we will see this not just in gaming and causes but in lifting each other even if small tasks or microloans.

The new consumer is a positive and hungry one.