This Week in Consumer Web - 5 Factors to Address with Online Branding

Somehow Wells Fargo was named Best Consumer Bank in North America, RIM despite not allowing users to check-in using Four Square on Blackberry begins “pursuing consumers” , and social media expert Brian Solis introduces the next phase of consumer behavior as Social Commerce. Does checking in really work? Are consumers overloaded yet? This week Southwest Airlines began emphasizing no change fees while a Connecticut Consumer rights groups published a list of holiday sales tricks to look out for and Jamison Bedding (yes, bedding company) began a new campaign to ‘spice up’ their online brand.