The esports economy is projected to reach a little over $900 million this year, but the nascent space remains largely uncharted territory for marketers.
Brands are spending 50 percent more in the space than they did last year, according to one estimate. And while three-quarters of that money comes from sponsorships, advertising and media rights, and content licenses, marketers still question the value of placing their ads or logos in an esport sponsorship.
Enter visual search firm GumGum.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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