As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even went so far as to find him a new venue in 2013 when show plans fell apart at the last minute—a movement of online support that proved to be a “transformative experience,” he said.
That’s why Cady didn’t hesitate when he saw an opportunity to tap into that tight-knit community of Reddit users.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in