THIS JUST IN: the Most Uncomfortable Moment in Family Feud History

family feudThis story is why we created this category.

You see, during a slow news day — or when it every station is focused on a certain malignant, terrorizing disease — a PR professional needs a little levity. And on one of the seven days, God created game shows.

There’s a reason why the Game Show Network is so successful. Anything from newfangled game shows like The Chase to the oldies but goodies like Match Game can make the heart smile. And then there’s the awesome reboot of Family Feud, which purposely tries to trip up the audience, Steve Harvey, and the viewing public at large with asinine answers that are probably trolled from Gawker or BuzzFeed, as you can see pictured (and not Photoshopped!!) here.

However, this week gave us what had to be the most uncomfortable moment in Family Feud history.

We’re talking something that would make Richard Dawson pucker, and that’s saying something. So, please get your Twitter or Facebook handles ready. You will want to share this.

And hold a warm thought for this chick’s husband. It’s possible not even a construction crane could help him get it up again. Wait, what?