Here's What Makes a Great Super Bowl Ad

This is a guest post by David Warschawski, CEO and founder of Warschawski.

This is a guest post by David Warschawski, CEO and founder of Warschawski.

America has a love affair with Super Bowl advertising. But too often it is a misguided affair that belies a fundamental misunderstanding of what makes an ad great.

So what actually makes for great Super Bowl advertising, and where do most Americans and almost all the polls that rank SB spots go wrong?

The short answer is that there is a big difference between good entertainment and a great commercial.

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