How Social Media Could’ve Changed the O.J. Simpson Trial

Would the power of social media have changed the outcome of the trial of the century?

LOS ANGELES, CA - SEPTEMBER 26: Lead prosecutor Marcia Clark (L) reviews court transcripts with defense attorneys concerning shoe prints in Simpson's Ford Bronco and at the murder scene during a court session prior to closing arguments 26 September 1995, Los Angeles, CA, in the O.J. Simpson murder trial. With Clark are from (L to R ) Barry Scheck, Johnnie Cochran Jr, Robert Shapiro, Robert Blasier and O.J. Simpson. (Photo credit should read MYUNG CHUN/AFP/Getty Images)

How would the O.J. Simpson trial have gone down if social media had existed? In light of FX’s American Crime Story: The People v. O.J. Simpson, the question is worth asking.

For the past nine weeks, the show has been a topic of conversation around our office and what seems like the whole internet. It brilliantly captured the events that changed everything—yes, everything. The trial gave rise to the 24-hour news cycle, reality television and, in a way, participatory journalism. Still, as frenzied as the coverage was in the early 90’s, imagine the level of scrutiny, discussion and dissection if the world had been watching in real time with a mobile phone in hand. Today we are “always on.”

June 11, 1994

The day before the murders, those involved could never have imagined how their lives would change in just a few short hours. If social media was available, they or someone they knew would have posted something about their days on their accounts, even if it was mundane. But there’d be nothing mundane about snapping O.J. as he strolled into a restaurant! Someone so recognizable would have left a trail of personal and public tweets and Instagram selfies in his wake, all of which could have been called into question later.

In 2016, as in 1994, we move through life not knowing what tomorrow will bring. But the key difference is the digital breadcrumbs we leave behind that can offer clues about our movements, our thoughts and sometimes even our innermost feelings. Would Mark Fuhrman have “followed” unsavory characters on social media? Did Nicole Brown Simpson tweet “Help” last year? Did O.J. share an off-color joke on his Facebook page? Who was called to the stand, the questions that were asked, the articles entered into evidence and certainly the jury selection process—everything would have been approached differently.

The chase

We’ve all seen it, whether we watched it live or via a meme. That infamous white Bronco moving surely down the highway trailed by a pack of police cars. It would have been an Internet sensation. ‘Viral’ really doesn’t even begin to describe it. People along the route would have been Snapchatting, going Live on Facebook, sharing conspiracy theories on Reddit, uploading videos to YouTube, “experts” sharing their thoughts on Twitter, push notifications informing every little update. The entire fiasco would have been shared and re-shared hundreds of thousands of times. Given our relatively new ability to act as citizen journalists capturing all we bear witness to, just imagine the innumerable perspectives through which we could have tracked those events as they unfolded in real time.


The most obvious impact social media would have had on the Simpson trial is access to minute-by-minute updates and conversation on the proceedings. Judge Lance Ito opened the courtroom to the media, so inevitably reporters would have tweeted the trial, prompting immediate reaction and discussion. It’s here that we can dig into the sociological inferences. No doubt social media has altered human interaction and the way we communicate, but it also impacts the way we absorb and process information. It is much more difficult to differentiate opinion from fact or even journalist from witness, who may share information but through a filter of personal experience.

Despite the lack of social media, the Simpson case still permeated pop culture, particularly television. People were obsessed. From the moment it all began, it was co-opting sporting events, soap operas and taking over entire channels. The key players’ lives would be picked apart. Leaked tapes of Mark Fuhrman and buried abuse allegations against Johnnie Cochran—just imagine how much more would be uncovered in the era of social media.

Though the attention paid to the trial was extreme by 90’s standards, these days, a live event of such caliber would trend within seconds, invite a profound public reaction, inspire hashtag movements like #HeDidIt or #TeamOJ and be analyzed by pundits on 24-hour news channels within minutes. Instead of capturing people’s attention and drawing them in, the news today is immediate, pervasive, almost unavoidable. It is ever present, and it invites participation rather than simple viewership. No longer is the audience on the outside looking in, it now has the opportunity to insert itself into the story.

Social sentiment

In episode six, the show focuses on the public perception of lead prosecutor Marcia Clark and the public’s negative perception of her, which took aim even at a new haircut. In an era of social media, Marcia’s haircut would’ve inspired a meme instantly. But much more seriously, the show’s portrayal of Marcia’s treatment during the trial back then caused an uproar right now.

A double-edged sword, social media can be saturating, but it also gives voice to those who might otherwise be unheard. A tiny little hashtag symbol can pack a real punch. Before, people may have had difficulty finding community or organization to rally around a cause, but today, the entire world is instantaneously connected and bolstered by a single #hashtag.

If the social media reaction to episode six is any indication, the public would have been rallying around Marcia and the treatment she endured just for doing her job. While we all know cyberbullying and trolling is alive and well, perhaps people would have been able to see Marcia, the woman rather than strictly Marcia, the hard-hitting attorney.


Social media users form and share their own opinions, whether they’re based in fact or not. With something like a high-profile murder trial, that can be especially dangerous. In the American justice system, defendants are innocent until proven guilty. In the social media justice system, the defendant isn’t always given a fair trial.

There is real beauty in giving a voice to those who would be otherwise voiceless and a platform to those opinions that don’t easily rise to the top. Today, all of us have a very loud microphone in the palms of our hands, and every time we share a thought, use a hashtag, communicate with a like-minded individual or get through to someone who doesn’t share our own belief, we are harnessing a power no one could have dreamed of in 1994.

But would the power of social media have changed the outcome of the trial of the century? I am inclined to say yes.

Josh Rosenberg is the co-founder and CEO of Day One Agency.

Recommended articles