This is Happening: E! 'Live From the Red Carpet' Lines Coming to Stores
For some reason – “E! is a pop culture brand, and it needs to stay relevant,” Suzanne Kolb, president for marketing, news and online at the E! and Style channels told The New York Times – E! Entertainment is putting out branded lines of clothing and other items.
Soon you’ll be able to purchase an E! Live from the Red Carpet/Stila Cosmetics makeup palette, a line of “special occasion” dresses from Adrianna Papell for E! Live From the Red Carpet, lose weight with the Red Carpet Gourmet line from E! and Freshology, or get an E! special Xen-Tan.
So
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