It’s the Gen Z girl’s world, and Obsessee is just living in it.
Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, it doesn’t have a website; instead, you can only find Obsessee on social media platforms—10 of them, to be exact, including Instagram, Snapchat, YouTube, Tumblr and even Spotify.
“When we launched, we wanted to create content for where people were already consuming it,” said Alex Taylor, president of digital at Obsessee parent company Clique
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