Over the weekend, one agency gave Nike’s newest product a bit of extra air.
To celebrate the release of Nike’s new Vapormax (and the 30th anniversary of the Nike Air Max), Space150, one of Nike’s digital agencies, attached one of the shoes to a weather balloon and sent it straight into the stratosphere.
After working on a poster project for Nike’s Air Max Day, Space150 creative director Ned Lampert wanted to try something a little different. So on Friday, he called Nike and asked for a pair of the highly coveted shoes.
“They said, ‘Do it,'” Lampert said.
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