Chinese Use Social Media Way More Than Americans
While China's social networking sites of choice may be Youku, Tudou, and Sina Micro-blog, rather than Facebook, Twitter, and YouTube, social media use is more prevalent among a much larger population base.
While China’s social networking sites of choice may be Youku, Tudou, and Sina Micro-blog — but not Facebook — social media has a far greater penetration rate among an obviously larger population.
So says Netpop Research in a new report called “Social Face-Off: A Comparison of U.S. and China Social Media Use.”
The study found that while the United States totals 169 million broadband users age 13 and up, that figure pales in comparison to China’s 411 million, who spend an average of 4.8
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