The New York Observer will take on the New York City tech scene with Wednesday’s launch of BetaBeat, an Observer.com spinoff with a Twitter feed and Facebook page.
BetaBeat will focus on ventures, startups, investments, and personalities in the area, along with offering social scorecards ranking the top players, and analyzing trends and new products. It will be led by Observer Media Group editor-in-chief Elizabeth Spiers, who said:
BetaBeat will allow us to go into greater, in-depth coverage of the movers and shakers in the tech world. This is an exciting new venture for us.
The founding editor of BetaBeat will be Ben Popper, who has written for The New York Times, Fast Company, Slate, and The Atlantic. Former ReadWriteWeb blogger Adrianne Jeffries is also on board.
Observer Media Group owner Jared Kushner said:
BetaBeat is an important new outgrowth of the Observer‘s digital-media platform. In January, we started a tech section of Observer.com, and within weeks, it became one of the most active sections on the site. The NYC tech scene is vibrant, and BetaBeat will be a great vehicle to cover it in depth.