TheWrap Wraps Record June

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TheWrap set its site-traffic record in the month of June, totaling nearly 380,000 unique visitors and 1.8 million page views, according to data gathered by Google analytics.

Comscore does not index TheWrap yet, but its latest available recorded traffic for The Hollywood Reporter is 266,000 per month, and that figure for Variety is 546,000 per month.

Big stories for the site during June included an internal memo containing the salaries of William Morris agents and revelations about the recording of Michael Jackson’s last rehearsal.

TheWrap also announced that former TVWEEK deputy editor Josef Adalian will join the site as TV editor Aug. 1.


TheWrap founder and editor Sharon Waxman said in a prepared statement:

We are now the fastest-growing, most talked-about news site in the entertainment and media space, and it is extremely exciting to watch this happen. We feel we have really found our unique voice, which distinguishes us from traditional trade publications on one hand and salacious celebrity sites on the other. What this month has shown is that we can appeal both to industry insiders and to a broad, interested readership with fact-based reporting, deep access and hard-hitting analysis.