TheWrap's Daniel Frankel Segues to PaidContent.org

It took some time, but PaidContent.org has finally found someone to step into the slot previously occupied by Andrew Wallenstein. Starting January 9, Daniel Frankel—formerly of TheWrap and Variety (pictured)—will take over as west coast based senior editor. His last day at TheWrap was December 30.

“PaidContent has been trying to establish a west coast operation for a while,” Frankel tells FishbowlLA via telephone. “We had some talks last spring and then continued talking. PaidContent also lost David Kaplan, so I will be doing some coverage of New York advertising and publishing as well.”

Frankel,

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