TheWrap.com to Fire Up TheGrill


TheWrap.com parent TheWrap News announced details on TheGrill, its inaugural entertainment and media leadership conference, set for Sept. 20-21 at the Broad Theatre in Santa Monica, Calif., with the theme, “Content, Interrupted.”
Moderators will include TheWrap.com editor in chief Sharon Waxman, AllThingsD executive editor Kara Swisher, and paidContent founder Rafat Ali, and speakers will include AOL CEO Tim Armstrong, Demand Media chief revenue officer Joanne Bradford, BermanBraun principal Lloyd Braun, Relativity Media CEO Ryan Kavanaugh, Federal Trade Commission chairman Jon Liebowitz, News Corp. chief digital officer Jon Miller, MSN U.S. executive producer Scott Moore, Warner Bros. Television president Bruce Rosenblum, Starbucks CEO Howard Schultz, Electus CEO Ben Silverman, and Cantor Entertainment president and CEO Andy Wing.
TheGrill will also feature research from Ipsos OTX highlighting exclusive insights related to the movie-going experience and the consumption of movie marketing and digital media.

Waxman said:

At a time of unprecedented change, we believe that it is vital to foster high-level discussion about the future of entertainment and the challenges of the digital age. While there are many business conferences convened across the country, TheGrill will be the first of its kind placing content at the heart of the discussion about the future of the entertainment economy.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.