TheStreet Names Margaret De Luna President

The former MarketWatch veteran gets a new role.

TheStreet has named Margaret de Luna president. De Luna most recently served as vp of product for Praetorian Digital.

Previously, de Luna worked for MarketWatch for more than a decade.

TheStreet interim CEO Larry Kramer laid out de Luna’s duties and a new operating structure in a memo obtained by Talking Biz News:

Margaret will report to me and have P&L responsibility for both the TheStreet.com website, the additional consumer websites and the premium subscription business. She will also be the de facto product manager for the consumer businesses, and help build our product organization to where it should be.

Under the new structure, Margaret and James Freiman will run our consumer division, with James managing advertising, business development, and partnership revenues across all of our businesses. In his broader role, James will also report to me, with a dotted line to Margaret.

Michael Crosby and Rachelle Zorn will continue to manage our B-to-B businesses with each reporting directly to me.