These 3-D Mobile Ads Are Grabbing Brands' Attention

Smartphones become the launching pad for virtual reality

What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to jump out as the user scrolled down, offering a three-dimensional perspective? Sound like the future? Well, the future may be closer than it seems.

As brands look to pump more mojo into mobile ads—criticized for years as ineffective appeals that cram creative into small screens—marketers are trying out new eye-popping ads in 3-D.

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