These 2 Anti-Ad Blocking Companies Are Joining Forces to Protect Promos and Profits

Adaptive Medias and AdSupply announce plans to merge

Mobile advertising delivery company Adaptive Medias and programmatic advertising marketplace AdSupply Inc. today announced plans to merge in hopes of better defending marketers and publishers against ad blockers.

According to its letter of intent, Adaptive Medias said it would pay AdSupply $8 million in cash and newly issued restricted stock. As a result of the deal, AdSupply shareholders would own 53 percent of the company, and Adaptive Medias' shareholders would own the remaining 47 percent. The deal, in which the two companies would merge under the name Adaptive Medias, is expected to close during the second quarter of 2016.

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