These 10 Brands Generated the Most Tweets in the First Half of the Super Bowl

Data looks good for Airbnb and Coke

Purpose-driven marketing like this Airbnb ad from the Super Bowl may be around to stay. Airbnb
Headshot of Christopher Heine

Amobee Brand Intelligence has been pulling in Twitter data about Super Bowl LI marketers, and here’s what they saw from the first half. The top 10 tweeted brands are as follows:

  1. Airbnb – 33,700 tweets
  2. Coke – 32,100 tweets
  3. Guardians of the Galaxy 2 – 25,600 tweets
  4. T-Mobile – 24,900 tweets
  5. Budweiser – 18,600 tweets
  6. Buick – 12,900 tweets
  7. Bai – 11,400 tweets
  8. Logan – 11,400 tweets
  9. Transformers – 11,200 tweets
  10. Pirates Of The Caribbean – 10,000 tweets

Indeed, Airbnb’s commercial—which appears to criticize President Trump’s travel ban—has caused a big stir via Twitter. Meanwhile, movie brands (Guardians of the Galaxy 2, Transformers and Pirates Of The Caribbean) are showing well when it comes to social buzz around the Big Game.

@Chris_Heine Christopher Heine is a New York-based editor and writer.