Nielsen Social Content Ratings said there were approximately 43.9 million total interactions related to Super Bowl LIV across Facebook, Instagram and Twitter.
The Big Game was the most social television program Sunday, as well as the most social broadcast over the past year.
Activity peaked at 8:26 p.m. ET, with 144,000 Twitter interactions immediately following the halftime show by Jennifer Lopez and Shakira.
Lopez was the top social talent account during the game, with 2.2 million engagements, according to Nielsen Social Content Ratings, while Kansas City Chiefs quarterback Patrick Mahomes was the top athlete, with more than 514,000 engagements.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in