There Were 43.9 Million Super Bowl LIV Interactions Across Facebook, Instagram, Twitter

Nielsen Social Content Ratings said activity peaked right after the halftime show

The Big Game was the most social broadcast over the past year Cunaplus_M.Faba/iStock
Headshot of David Cohen

Nielsen Social Content Ratings said there were approximately 43.9 million total interactions related to Super Bowl LIV across Facebook, Instagram and Twitter.

The Big Game was the most social television program Sunday, as well as the most social broadcast over the past year.

Activity peaked at 8:26 p.m. ET, with 144,000 Twitter interactions immediately following the halftime show by Jennifer Lopez and Shakira.

Lopez was the top social talent account during the game, with 2.2 million engagements, according to Nielsen Social Content Ratings, while Kansas City Chiefs quarterback Patrick Mahomes was the top athlete, with more than 514,000 engagements.


The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}