TheAtlantic.Com Opens Up Its Website

From the NYT:

A year ago, The Atlantic’s Web site was, to put it gently, weak — in content, staff, traffic and advertising.

Today, with big-name bloggers and video, it barely resembles the same site, having evolved into one of the livelier places on the Web for public policy debate and news analysis. And the number of readers going to the site has quadrupled.

Readership will get another boost starting Tuesday, when TheAtlantic.com will abolish the fire wall that has allowed only subscribers to the print magazine to see most of its articles online.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in