The YouTube Works Awards Program Will Highlight Effective Ad Campaigns

The Google-owned video site teamed up with Kantar

Submissions will be accepted starting Monday and running through Friday, March 1 - Credit by YouTube
Headshot of David Cohen

YouTube teamed up with data and insight consultancy Kantar on YouTube Works, an awards program to highlight effective advertising content and campaigns on the Google-owned video site.

Submissions will be accepted starting Monday and running through Friday, March 1, with winners to be revealed in late April.

The winners will be selected by a panel of judges from industry leaders in advertising, marketing and media including 4A’s executive vice president of media and data Louis Jones, American Advertising Federation chief creative officer Connie Frazier, Saatchi & Saatchi CEO Andrea Diquez, TWBA\Chiat\Day president Nancy Reyes, Grey chief strategy officer Jonathan Lee, Publicis Media chief digital officer Helen Lin, Kantar Millward Brown CEO Mary Ann Packo and CuriosityStream chief marketing officer Adeline Cassin.

Categories include most influential and buzzworthy campaign, best use of small budget, best creative work and media strategy.

Finally, a Grand Prix will be awarded to the submission that best demonstrates effective use of YouTube to drive business results.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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