The Xbox 360’s first free-to-play game Happy Wars hits XBLA

Developer Toylogic’s Happy Wars, which quietly hit Xbox 360’s digital store Xbox Live Arcade Oct. 12, is the home console’s first free-to-play game.

Happy Wars is multiplayer action game with a cartoon style in which two teams battle across variety of combat arenas. As many as 30 players can play the same match and choose from three character types — Warrior, Mage and Cleric, each with unique set of abilities.

As is the norm with many of the free-to-play games we cover here at Inside Social Games, Happy Wars monetizes by selling vanity items (outfits, skins and gear) and a special in-game currency (Happy Tickets) that can only be obtained by spending Microsoft Points, which cost real money.

At

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in