The What’s What for ’07


Don’t come crying to us when we get to mid-June and you write into say, “How was I to know that Transparency Tyranny was going to be such a big trend?!” Because all we’re going to do is send you a link to this very post, linking to one of our favorite features, Trend Watching‘s new Trend Report for January (and for 2007), and you’ll see that “Transparency Tyranny” is right there, as the number two topic.

Real-time Transparency Tyranny is on the rise for another reason as well: as more people are contributing, the sheer mass of reviews will lead to daily and who knows, hourly reviews on any topic imaginable…Pleasant side-effect: mass postings will also unmask, outnumber and neutralize any fake reviews posted by desperate brands trying to piggy back on the powers of transparency.