The Wendy Williams Show, PHILO: How You Doin'?
Social TV platform PHILO teamed up with Debmar-Mercury on a social-media experience based on syndicated daily talk show The Wendy Williams Show.
Viewers who watch the show via the PHILO Web app or iPhone/iPod Touch app will unlock the virtual “How You Doin'” Award, named after Williams’ signature phrase, and become eligible to win prizes including autographed photos and How You Doin’ T-shirts.
Williams was the subject of a mediabistro.com So What Do You Do Q&A in May.
PHILO CEO David Levy said:
With a consistent five-day-a-week air schedule, syndicated talk shows present a tremendous base on which to build social-media engagement.
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