The Week Launches Good News Newsletter

A welcome antidote to all that Macedonia-minted content.

The five stories highlighted in today’s inaugural weekly Good News dispatch from The Week were culled from Good Morning America, ABC Action News, Johnson City Press, Associated Press and the Idaho Statesman.

Our favorite is the item about a Tennessee woman whose charitable actions were revealed, appropriately enough, this past Dec. 25:

An animal lover throughout her life, Glenda Taylor DeLawder bequeathed her entire estate worth $1.2 million to the Elizabethton Carter County Animal Shelter in Tennessee. When announcing the “tremendous” donation on Christmas Day, Carter County Mayor Leon Humphrey said it was one of the largest private gifts ever given to the county. The shelter will use $540,000 to expand the dog and cat holding areas, giving them more space to play while their pens are cleaned, and to purchase a new van to take dogs and cats to be spayed and neutered. “Carter County and the shelter are truly blessed and honored,” Humphrey said.

The Good News Newsletter is the sixth free newsletter offered by The Week, joining a group that includes The Week’s Best Photojournalism and Today’s Top Cartoons. The newsletter content is also duplicated at the website end.

“The newsletter is largely a collaborative effort, but Catherine Garcia, who is based in California, is spearheading it,” editor in chief Ben Frumin tells FishbowlNY. “Some of the items will come from the “It Wasn’t All Bad” feature in our magazine (in the case of today’s newsletter, that’s true of 1 of the 5 items), with Catherine largely writing the rest, though other staffers may pitch in here and there. I edited the initial newsletter.”

“We have about 116,000 unique newsletter subscribersm” he adds. “We sent this to all 116,000. The results have been fantastic. A thousand people signed up within 13 minutes, and 3,500 within an hour. That 3,500 was out of about 9,000 people that had opened it within an hour; that is an extraordinarily good conversion rate. I’ve also gotten a bunch of positive feedback from readers.”

Previously on FishbowlNY:
A Bad Year for Good-News Sites

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