The Weather Company's CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing
Connected products will provide a firehose of insight
The digital transformation that is building speed with brands and agencies alike will increasingly be powered by more nimble use of data derived from IOT connections, then filtered through AI’s machine learning by executives that have the merged mindset of a CMO and a CIO.
And while that mouthful of reality hasn’t been fully digested by the brand maketing ecosystem, Jordan Bitterman, CMO of IBM’s The Weather Company, sees it close at hand thanks to the connected appliances and products around us.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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