For the first time, The Washington Post’s branded content company, BrandStudio, built an augmented reality experience that can be viewed outside of the publication’s mobile app.
By making it viewable in a browser, the experience of watching cherry blossoms bloom—which was built for client MGM—can be seen on iOS and Android devices, said Annie Granatstein, head of WP BrandStudio.
“Our appetite for innovation matches the clients’ appetite for innovation,” Granatstein said. “Cherry blossoms themselves are such a visual and beautiful and almost emotional thing for people… we’re covering cherry blossom season with a nice bit of creativity for us.”
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