The Washington Post Enters The Facebook Advertising Business

This week The Washington Post formally announced the launch of SocialCode, the latest company to enter the hot market of third-party Facebook advertising solutions.

The social network connection for The Washington Post is deep rooted. Donald Graham, the chairman of the publishing company is also on the board of Facebook. Now his daughter, Laura Graham O’Shaughnessy, is spearheading the company’s efforts to enter the market. For news organizations looking for a way to diversify their revenue base, new advertising channels are never a bad idea since most already have sales staff and we all know which way newspaper ad revenue is trending (hint: DOWN).