The Wall Street Journal Launches Facebook App
Since people spend so much time on Facebook, The Wall Street Journal is taking the paper to them with the launch of WSJ Social. The app exists within the walls of the social network and allows people to share, comment and view the Journal’s content without ever leaving their Farmville farms behind.
“We’re breaking the mold of using Facebook simply to drive traffic to our websites and are now creating an opportunity to engage with the Journal directly on the Facebook platform,” explained Alisa Bowen, General Manager of The Wall Street Journal Digital Network.
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