The Value of a Press Release Is (Apparently) Five Dollars

Since it’s a (week)day, it might just be time for yet another post on the value of the press release.

This morning Derek DeVries, senior associate at Lambert, Edwards and Associates, noticed this promoted post on Facebook:

ICYMI, Fiverr is the startup that promises to help you do anything for the not-at-all arbitrary price of $5.

The list of tasks included under that flimsy umbrella just happens to include a big category for “find public relations professionals,” all of whom seem eager to compose said releases for the stated fee.

Screen Shot 2014-10-10 at 10.26.47 AM

Here’s a good example of a service provider, which tells us that its team of “professional journalists” will churn out 100 words in two days for $5 and turn that word count up to 400 for…four times the price.

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