The 2018 World Series champion Boston Red Sox also hoisted the trophy for the most growth on Twitter and Instagram in October, while the runner-up Los Angeles Dodgers led Facebook in growth, according to social marketing firm Unmetric.
Unmetric examined its cross-channel reports for all 30 MLB clubs from Oct. 1 through 31, and it also found that:
- The Yankees maintained their hold on the largest audience size across all three social networks.
- The Dodgers led Facebook and Instagram in posts during October, while the top tweeters were the Red Sox.
- The Red Sox tallied the most likes on Facebook and Twitter, while the Dodgers did so on Instagram.
- The Dodgers had the most comments on all three social networks analyzed by Unmetric.