The Trick to Getting Front Page Ink
Who doesn’t want front page story? Whether it’s in a newspaper, magazine or trade publication, scoring a cover story will be sure to make your client – or boss – happy.
But how do you do it? Well, first off, you have to ask. Without a good pitch, a cover story you shall not receive.
Former Microsoft marketer turned consultant, Whitney Keyes, writes in the Seattle Post-Intelligencer how she secured a front page story for a Web TV show she hosts and co-produces.
Whitney’s tactic? A targeted pitch to a single writer, referencing a series of stories she was producing and suggesting a relevant topic for a future story.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in