The Top 10 Reasons People 'Like' Brands on Facebook [Report]

Facebook users are just as selective about connecting with brands as they are with their friends. In its "The Value of a Facebook Fan 2013 report," New York-based social marketing company Syncapse revealed that the number one reason people liked a major consumer brand was that they already owned or used its product in the real world.

Facebook users are just as selective about connecting with brands as they are with their friends.

In its “The Value of a Facebook Fan 2013” report, New York-based social marketing company Syncapse revealed that the number one reason people liked a major consumer brand was that they already owned or used its product in the real world.

In a 25-minute, online survey of 2,080 U.S. consumers in Q1 2013, researchers learned that 78 percent of Facebook Fans were already using the respective brands in the study, which ranged from consumer packaged goods to fast food restaurants and big-box retailers.

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