The Ticker: Value of PR; Biz Journalism Q&A; When to Say ‘Bae’; And More

A roundup of the morning's most interesting communications stories.

Medium: Sometimes the Value of PR Is Just About Closer Parking

Talking Biz News: AP Business Editor Discusses Her Job

Digiday: Bae, Is Your Social Media Strategy on Fleek?

Skift: How American Airlines Succeeded on Social When Others Failed

Mashable: Instagram Stunt Spawned the Most Stunning Golden Globes Pics