The Ticker: Twitter Power; Hotel Fees; Mars Trip; Yoplait; Honda & Drive-Ins

The Washington Post: Research Shows Twitter Can Predict Various Outcomes

The New York Times: Hotels Follow Airlines in Charging Service Fees

Chicago Tribune: The Public Really, Really Wants to Go to Mars

Advertising Age: Yoplait Offers Less Sour Taste to Compete in Greek Yogurt Space

Los Angeles Times: Honda Initiates Campaign to Save Drive-in Theaters