The Ticker: Things PR Understands; Blogger Outreach; Hack to Flack; And More

A roundup of the morning's news.

Metro UK: 23 Things You’ll Only Understand If You Work in PR

Techipedia: How to Set Up Your First Blogger Campaigns

Muck Rack: Seasoned Journalist Looks Back on a Year Spent in PR

WWD: WWD Goes from Daily to Weekly

The Wall Street Journal: Guardian Backpedals on Whisper App Story