The Ticker: Slashing PR Budgets, Google & Free, Media Execs Display Twitter Pessimism…

USA Today: Tightrope: Think twice before slashing your PR budget

NYTimes: Does Being Free Cheapen Google’s Brand?

WSJ/Digits: Diller and Malone Pessimistic on Twitter

PRWeek: PepsiCo taps Edelman to lead multimillion-dollar campaign

Web Strategist: 4 Ways Brands Are Earning – and Buying – Followers on Twitter