The Ticker: Skype; Pickup Trucks Surge; Paula Deen (Again); Pro Athletes; Zoo Animal Tweets

Advertising Age: Skype Unveils New ‘Portrait’ Initiative to Unite Families across Distances

Chicago Tribune: Auto PR: U.S. Sales Bolstered by Renewed Interest in Big Pickup Trucks

CNNMoney: Paula Deen’s PR Debacle Causes Big Problems for Distributors

The New York Times: Does a Professional Athlete’s Character Really Matter?

PR Daily: PR Genius: Zoo Features First Live-tweeting Badger