The Ticker: Matt Lauer Halloween; Spooky Tweets; Dr. Oz; Tech Critics; Muck Rack Faves

TODAY Show: Matt Lauer Wins Halloween As Baywatch-era Pamela Anderson

Digiday: Brands Treat Twitter Followers for Halloween

AdAge: Dr. Oz Says He’s Not Shilling for the NFL

The New Yorker: After Pogue and Mossberg, Who Will Be the Next Great Tech Critic?

Muck Rack: 6 PR Links We Loved in October