The Ticker: Journalists using socnets; Apple’s PR; Social ROI; Local-social; Health orgs vs. McDonald’s increasingly using social media as news source, finds study

AdvertisingAgeWhat Apple Can Teach You About PR

Forbes.comStudy: Marketers Reporting Social Media ROI of 100, 200, Even 1,000 Percent

ClickZLocation-Based Marketing: The Convergence of Social and Mobile

KGO-TV (ABC San Francisco)Groups urge McDonald’s to stop marketing to kids