The Ticker: Israel as brand; Bad book pitch; Vaccine PR; Google’s media empire…

Hufffington Post: Book Pitch Gone Bad: How to Piss Off Those You Most Want to Befriend

Charlotte Observer: Swine-flu shot faces PR fight

TechCrunch: Googled: Schmidt Wants To Build A “$100 Billion Media Company”

Jerusalem Post: Brand Israel turned Canada into a PR battlefield

The Daily Beast turns one; Tatler turns 300