The Ticker: Israel as brand; Bad book pitch; Vaccine PR; Google's media empire...
Hufffington Post: Book Pitch Gone Bad: How to Piss Off Those You Most Want to Befriend
Charlotte Observer: Swine-flu shot faces PR fight
TechCrunch: Googled: Schmidt Wants To Build A “$100 Billion Media Company”
Jerusalem Post: Brand Israel turned Canada into a PR battlefield
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