The Ticker: Guinness PR; News through socnets; Gatorade drops Tiger; J-schools to the rescue

PRWeek U.K.: Guinness World Records launches paid-for PR service for record breakers

Mashable: Social Networks Play a Major Part in How We Get News [STATS]

AgencySpy: Gatorade Drops Tiger Woods

Strategic Public Relations: Social Media Spring Cleaning Tips

Inside Higher Ed: J-Schools to the Rescue?