The Ticker: Get more from your agency; A-Rod backlash; PRWeek doesn’t get Twitter; Jossip doesn’t get PR; SF Chronicle flacking for Hearst…

PR Squared: 5 Ways to Gain More Value from Your PR Agency

New York Times: Rodriguez Takes the Field and Few Seem to Notice

RaceTalkBlog: Dear PRWeek, it’s not about Twitter per se

The Flack: Jossip’s Take on PR

Columbia Journalism Review: A Great City Forced to Read Flackery: Is the San Francisco Chronicle a news organization or a publicity service?