The Ticker: Fix Your PR; Zuckerberg Online; Plus-Sized Stars; Shutdown Win; Big Data Startups

HubSpot: Why Your PR Isn’t Working (and How to Fix It)

BetaBeatRandi Zuckerberg Picture Book Says Kids Should Spend Less Time Online

AdWeekAre Magazines Downplaying the Figures of Plus-Sized Stars?

PR Week: Experts on Why the Democrats Won the Shutdown Message Battle

The New York Times: New Silicon Valley Fund to Back Big Data Startups