The Ticker: ‘Don’t Be Boring’; Fracking PR; BuzzFeed Makes Bank; Hashtag Fail; NY Post Redesign

The Washington Post: Jeff Bezos Tells WaPo Reporters: ‘Don’t Be Boring’

NBC News: Confirmed: Fracking to Blame for Ohio Earthquakes

PaidContent: BuzzFeed Is the Media Industry’s Worst Nightmare—Profitable and Growing

CNET: Facebook Hashtags Have Zero Viral Impact

Ad Age: The New York Post Gets a New Digital Look and New Ad Units