The Ticker: CIA & WikiLeaks; Tumblr; Personal branding; Twitter’s new direction

Washington PostCIA launches task force to assess impact of U.S. cables’ exposure by WikiLeaks

ReadWriteWebBest LittleCo of 2010:  Tumblr

Sydney Morning Herald: Personal branding is a rejection of your unique self

E-Commerce Times7 Ways to Get Your Social Media Marketing Money’s Worth

Brian SolisHow Twitter is Changing: A new study reveals Twitter’s new direction