The Story Behind the iPhone or ‘Remember When That Thing Came Out? It Was Crazy!’


If not everywhere by now, it’ll be everywhere by lunch time: Wired‘s four-page feature, “The Untold Story: How the iPhone Blew Up the Wireless Industry.” In it, you’ll find a lot of the same old story, one we can’t really believe we as a society are still talking about, but the real reason is there’s some juicy tidbits of looking behind the curtain at the process of designing and building this holy grail of phones and then selling the idea to both AT&T and the consumer. Here’s a bit about how they kept the whole thing quiet:

Through it all, Jobs maintained the highest level of secrecy. Internally, the project was known as P2, short for Purple 2 (the abandoned iPod phone was called Purple 1). Teams were split up and scattered across Apple’s Cupertino, California, campus. Whenever Apple executives traveled to Cingular, they registered as employees of Infineon, the company Apple was using to make the phone’s transmitter. Even the iPhone’s hardware and software teams were kept apart: Hardware engineers worked on circuitry that was loaded with fake software, while software engineers worked off circuit boards sitting in wooden boxes. By January 2007, when Jobs announced the iPhone at Macworld, only 30 or so of the most senior people on the project had seen it.

It’s an interesting, well-written story, one, like we said, everyone and her mother will read or skim. But it kinda makes us feel like we do when one of those “I Love the 90s” shows comes on. It’s that feeling of “Hey, I remember that…because it happened not very long ago.” But maybe we’re just burnt out on tech hype for the moment.